August 25, 2011, Wilmington, NC – Six of Morvil Advertising + Design’s logo creations have been singled out for inclusion in Symbol, a recently published book compiled by Angus Hyland and Steven Bateman. The publication highlights designs that are considered excellent. Hyland is a partner in Pentagram Design Ltd., the world’s largest independent design consultancy. Of the 1300 graphic design symbols from 420 designers and/or design firms included in the compilation, only 36 had six or more designs featured.
The idea behind Symbol is to strip the language of symbolism down to the most basic element of form. This simplification allows for the reader to appreciate each symbol’s absolute form, devoid of all meanings and messages normally associated. Readers are encouraged to appreciate the beginning and most simplistic stages of an image, idea and brand.
“We are so honored to be in such esteemed company,” said Jeff Morvil, founder and president of Morvil Advertising + Design. “I have always admired Angus Hyland’s work, and have been very aware of the reputation of Pentagram.”
Alongside case studies on companies such as Apple and Shell, clients of Morvil Advertising + Design Group included in the book are Coastal Thoracic Surgical Associates, Blue Ginger Spa, Landscapes Unique, Cape Fear Public Utility Authority, Talk Inc. and Watermark Mortgage Group. Individuals interested in learning more about Symbol, or seeing Morvil Advertising + Design Group’s contribution, can visit Pentagram Design Ltd.’s website, or visit morvil.com.
In the video below, Pentagram partner, Angus Hyland, gives a lecture on symbols at the Design Museum in London to coincide with the launch of his book ‘Symbol’ (co-authored by Steven Bateman).