Logo
An effective logo design is the foundation of communication for any business, whether a nationally-recognized company or a small, local entrepreneur. A logo typically consists of a customized font and a unique iconic image. Sometimes a tagline, which is a concise descriptive phrase, is added to further explain the company's services or personality. Establishing trust and credibility in a memorable way is essential in building any brand and is the number one priority for a business logo.
At Morvil Advertising + Design, we begin the process of creating a new logo by first asking questions of our clients and then, very importantly, listening.
"What ideas and message would you like for your company to convey?"
"What are your passions?"
"What is your vision for moving forward professionally?"
"Do you anticipate this service or product to branch into other divisions?"
"Are there specific colors or icons that you feel connect with your company?"
The answers to these questions then direct our creative team, comprised of a group of experienced designers, artists, and copywriters, to brainstorm ways to build a mark that will stand out in the crowded world of visual communication. We use a variety of techniques, from detailed digital illustration to the almost-lost art of hand-rendering to bring our ideas to life. When we narrow down a group of logos for presentation to a client, we consider these things:
"Is it memorable and unique?"
"Does it convey its message in a simple and concise way?"
"Is it suitable for use in various media, including print and web?"
"Does it capture the sense of being the superior choice in its given field or product line?"
Morvil Advertising + Design is experienced in creating logos for various industries, including medical, banking, hospitality, construction and retail among others. Whether hip and cool, or clean and professional, a logo should be considered a critical investment into a company's future success.